Domain name builds your brand. A domain name is more than just a website, it is the total experience that surrounds you. It appears on business cards, emails, marketing materials and many more. A good domain name could increase awareness of your brand and keep your target audience engaged.
First impression counts. When you have an authoritative domain name, people will begin to associate positive feeling with it. It also makes you looks more professional and inspires confidence and credibility in investors, business partners and customers, no matter online or offline.
Right domain name attracts business. A good domain name could help others find you more easily and your website could be viewed by more people and draw walk-in business. In many instances, your domain name is the most visible thing about you. It can either draw people in or turn people away.
A domain name can make or break your entire business. If you have a bad domain name, it literally makes your whole business look bad. Your potential customers will instead go to your competitors. So, having a good domain name just put you ahead of others.